HOW DOES THIS SOUND?
Would you like an expert in technology commercialisation to walk you through all of the elements you need to take your idea from prototype, to MVP, to fully viable and ready to scale, AND give you all of the tools and frameworks you need to fill in all the missing pieces of your commercialisation journey?
We cover every aspect
and fill every gap.
What is different about the Commercialisation Advantage training?
First and foremost you will be introduced to a complete and disciplined approach to planning and executing every aspect of your commercialisation journey by experts who follow the same approach EVERY SINGLE DAY.
You will also benefit from the practical advice of commercialisation experts from companies like Google, Ingram, Smartsheet and others.
You will walk away after 21 days with a kitbag full of tools and models...and you will have used these to construct your own, immediately actionable, commercialisation plan.
So how does this work?
You get all of this....
VIDEO TRAININGS
Bite sized and grouped into recognisable categories and accessible on all of your devices...because nobody wants to waste time getting to the key insights.
PROCESS
The first disciplined and unifying approach to commercialisation based on hundreds of projects completed and research into hundreds of additional companies.
TOOLS & RESOURCES
Comprehensive and insightful tools to help you identify gaps in your commercialisation strategy, build a plan that is both capital and resource efficient, and track your progress.
...and more...
CASE STUDIES
Core concepts are made concrete through the use of case studies from major disruptive technology ventures and earlier stage technology entrepreneurs.
LIVE TRAINING AND Q&A'S
Engage directly with the Actionable faculty and other course participants to review concepts, explore scenarios, pose questions and have them answered.
EXPERT INTERVIEWS & PANEL DISCUSSIONS
Throughout experts from companies such as Google, Smartsheet, Ingram and others reveal their practitioner insights.
...and last but definitely not least...
COMMUNITY
Interact with other participants and alumni, peers and experts...forge relationships and alliances, and collaborate to solve problems and accelerate opportunity.
Here's how your Sprint is structured...
Pre-Week to Day 7
- Live-Kick Off and the Commercialisation Advantage Platform opens.
- The Community Platform opens and Bonus 1 is released.
- On Monday, Wednesday and Friday, 3 Core Modules are released that unearth core principles such as the '3 Killer Chasms', 'Your Commercial GPS' and 'Your Driver Destination'.
- Bonus 2 is available on Sunday...a surprise high-profile, guest practitioner.
Days 8 to 14
- On Monday, Module 4 is released to provide the process and tools needed to define 'Your Commercialisation Journey Map'.
- On Tuesday join our first LIVE CLASS and Q&A.
- Modules 5 and 6 are released on Wednesday and Friday, 'Inside Looking Out' and 'Inside Looking In'.
- You continue to access Case Studies, apply learning, and use the commercialisation models and tools.
- Your disciplined strategy and plan begins to take shape.
Days 15 to 21
- On Monday, in Module 7, we take a complete dive into 'Your Commercialisation Strategy'.
- Join the second LIVE CLASS and Q&A on Tuesday.
- Module 8, on Wednesday is when we give you the ability to continually monitor and communicate your commercialisation progress through 'A Single Pane of Glass'.
- Friday is reserved to release Module 9, 'The Project Workshop' as we enter the Bonus Project Week!
All Supported by Actionable Workbooks, Templates, Tools and Assessments...
Is this course right for you?
A great fit for those:
- Wanting to learn a disciplined approach to commercialisation of IP, product and services.
- Willing to critically assess where they are in the commercial journey without being over-optimistic.
- Willing to accept that the success of commercialisation is reliant on much more than technology and funding.
- Willing to accept that not every opportunity needs to be pursued.
- Willing to set realistic goals at each stage of the journey.
- Willing to allocate resources based on the most pressing commercialisation tasks.
- Willing to adopt new models, tools and practioner insights to ensure that their commercial goals are achieved with the most efficient use of capital and resources.
- Willing to monitor progress and adjust plans if goals are not being achieved.
- Interested in the potential to learn from and partner with other member of the community.
Not the best fit for those:
- Who are already experts at commercialising IP and products and believe that they have nothing to learn.
- Who are not willing to invest an average of 30 minutes a day for 21 days to transform their commercialisation strategy and plans.
- Do not see any value in learning from other experts and successful practitioners.
- Do not want to benefit from new approaches and tools.
- Are not interested in the learning and commercial opportunities of interacting with other course participants.
- Who think that spending years to acquire the same knowledge is better than investing in the cost of this course and fast-tracking success.
Did we mention that there are tools?
...including our most used
Ready to transform your commercialisation skills?...
Reserve your place on Cohort 3.
Begins 31st Jan 2022.
Places are limited.
Early Booking Discount
£495
NOTE: £1,495 Full-Price will apply after a limited number of bookings.
RESERVE MY PLACENot only learn what but also how and why!
Take your idea and product to market efficiently and at speed.
Join us and our community now!
JOIN NOW
Jim Foley
Commercialisation Advantage
Lead Instructor
and Actionable Founder & CEO
"Everyone needs a Jim in their company. I cannot afford him but through this program you can!"
Javi Perez-Griffo
Global Technology Executive, Ingram Micro
