Avoid Common Causes of Commercial Failure

11 out of 12 Tech-led start-ups fail and 75% of VC backed scale-ups fail. These failure rates would not be acceptable in other situations.

Wouldn't you like to learn how to stack the odds in your favour rather than against you?
 

Accelerate Your Market Success Goals

Europe's fastest start-up to $1bn valuation (unicorn) took only 10 months. In 2021 the rate of new USA unicorns doubled, in Europe they quadrupled!

Would you like to understand how you might tap into these success models and  accelerate your success?
 

Focus Capital and Resources for the Biggest Impact

Investors want you to prove that you are capital efficient and you want to have the confidence that your funds and teams are focused only on areas that will efficiently deliver your next milestones.

If we armed you with a Commercialisation Monitor that tracked all of your activities do you think this would help?

Live Training and Your Online, On-Demand Training Portal

Your On-Demand, Cloud Based Tools 

Day 1 / Module 1

Vision, Goals And Maturity 

Your success is shaped by your understanding of reality, the vision that you have and the goals that you set.

• Define your understanding of Commercialisation
• Explore models of unicorn and soonicorn success
• Use the Stockdale Paradox to get grounded
• Unearth common causes of failure and the need to TADA (Take A Different Action)
• Discover unexpected insights from a full model of the Commercialisation Journey
• Work with your Commercialisation Workbench and assess your current and next milestone Commercial Goals.
  

Day 2 / Module 2

The 12 Commercialisation Pillars 

Discover the 12 Commercialisation Pillars and explore in detail the 4 External and the 6 Internal Pillars and use these to construct your core Commercialisation Strategy.

• The 12 Commercialisation Pillars revealed
• The 4 External Pillars (Market Space Definition, Successful Proposition Framing, Compelling Customer Definition and your Go-To-Market Strategy) laid bare
• Your 6 Internal Pillars (Technology, IP Management, Product and Service creation, Manufacturing and Deployment, Talent, Leadership and Culture, and Funding and Investment) unwrapped
• Complete the second workflow in your Commercialisation Workbench and lay the foundation for your Commercialisation Strategy.
  

Day 3 / Module 3

Your Commercialisation Strategy

Explore Commercialisation Strategies and Business Models before crafting your own. Review your Workbench outputs, the Commercialisation Canvas and your Commercialisation Monitor.

• Dip into common Commercialisation Strategies
• Learn and determine which strategic activities you need to pursue
• Ensure that you have clarity over your strategic gaps
• Unpack the 3 sub-components of a Business Model
• Finalise your Workbench updates and Review, Share and Refine Commercialisation Monitor, your strategy and your plan.
• Construct your Commercialisation Advantage  implementation plan.

Post-Course Bonus 1

Single-Product versus Multi-Product Families 

Up until this point you have been shown how to apply the Commercialisation Advantage Framework to a single product. In this bonus module you will learn how to apply the framework to a multi-product family to ensure that you maximise the potential for compound effects and eliminate duplicate and redundant effort. Once again ensuring that your commercialisation strategy remains resource efficient and complete across your entire product portfolio.

Post-Course Bonus 2

Actionable Product Positioning

Product Positioning for commercial advantage is core to success and is an area that participants most request further guidance. How do you identify a compelling position and communicate your differentiated value to a crowded and noisy market?

In this complete, 4 module, 10 Lesson course you will:  

• Be introduced to the 5-Step Actionable Product Positioning Process designed to ensure that you identify your truly differentiated capabilities, your ideal customers and your highest priority markets.
• Be shown how to apply this disciplined, repeatable product positioning process to unearth your 'secret sauce'.
• Unwrap the messaging required to ensure that your customers understand why your product needs their attention. 
  
• Learn how to translate your positioning into an effective sales pitch that makes you product stand out from the pack.