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  Here are Some Additional Resources

A question from Erica asked about validating ideas and concepts early. 

Not only do we frequently recommend ‘The Right It: Why so many ideas fail and how to make sure yours succeed’ by former Director of Engineering and Innovation Agitator at Google, Alberto Savoia, but Alberto graciously supplied Actionable with a link to download, free, the pretotype for his book. Even better, Alberto recently updated it to celebrate its 10th Anniversary!

By pure serendipity Alberto has provided the perfect follow-on resource to Erica's question!

I am delighted to be able to share it with you. Can I  encourage you to download it, share it with your product, marketing and engineering teams and of course, also go and grab a copy of ‘The Right It’.